brand and promote a cult film festival

solution

utilise seven based concept of 7 films representing the 7 deadly sins shown within 7 cult psychological horror films screened in 7 hotels over 7 days in sin city las vegas executed in poster web and brochure

use of

creative juxtapositioning of raw images and a controlled setting to represent the emotional tension between on
the one hand fantasizing about a sin but on the other,
the control of never actually committing the sin 
biblical references relating to the sins to generate intrigue and determine the controlling design grid   
selected hotels venues to reflect the tone of the film
they host